Presented at the IT Leaders Forum- Executive Networks. 20 minute intro used to start a discussion on mobile strategy. Number #1 biggest mistake, not knowing what options are out there and how to pick the correct ones for your organization. Number # 2 biggest mistake- stopping there. This talk includes some great examples from retail, subscription based services, and service design, and an example of a company in the danger zone.
The Dangers of the Wrong Mobile Strategy
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