UX Apprentice is a joint project with the great folks at Balsamiq. Last year they asked me to create a resource for their millions of users who are not UX practitioners. As you’ve probably noticed, everybody uses Balsamiq now days to mockup products: developers, product owners, entrepreneurs, marketing teams, etc.
UX Apprentice is for you. We knew you didn’t have time to read the hundreds of books out there, and might not know which ones to start with even if you did have the time. So we wrote a little story, or study, of UX in practice, and added some theory and additional resources along the way.
If you have any questions or feedback you’d like to share, please let me know so we can improve this site over time.